Continuing with our Generational Series, the second of the four generations we are going to look at in depth are the Baby Boomers (born 1946-1964). This generation is often portrayed as one of optimism, exploration and achievement. They came of age during a period when they were many different views on politics, war and social justice, resulting in dramatic shifts in educational, economic and social opportunities.
Behaviors in the Workplace
According to a study done by Ernst & Young, Boomers are productive, hardworking and team players. The study also showed that this generation was more willing to mentor others than their counterparts. However, their ability to adapt and collaborate was rated low.
Common Characteristics
Boomers are more likely to cling to their jobs than other generations, especially as they age. Whether it’s for benefits or for the love of the job, the Boomer generation is more likely to stay working for longer than previous generations. A study by AARP reported that almost 50% of Boomers see themselves working until the age of 70 or older. It is not uncommon for Boomers to retire from a 9-5 career only to start a new venture or hobby that becomes a business. These are known as second careers.
How to Communicate
This generation has embraced the use of technology for communication, but often still prefer face-to-face communication. They are relationship oriented. It’s important to establish a rapport with them and show a vested interest in their personal lives. In the workplace, Boomers respond to conversational meetings that are more informal. Allowing time for questions and collaboration is important to Boomers.
The bottom line: While Boomers are retiring/slowing down there are still plenty of them in the workforce who are great employees. It’s wise to understand their communication styles in the workplace. If you approach them with an air of collaboration and openness, they will work hard for you and bring a high level of productivity to the team.
Do you need help navigating communication styles in the workplace? Let us know.
By Blair Koch
